Interactive TV directory
Microsoft officialy rolle out "NUads on Xbox LIVE, " making the new interactive TV ad format available for sale to advertisers broadly. NUads advertisements transform standard 30-second TV spots into engaging and actionable experiences using the power of voice and gesture controls of Kinect for Xbox 360.
"NUads marks the beginning of a new era for TV advertising. It delivers the one thing traditional TV advertising is missing -- engagement, " said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising.
"We developed NUads to breathe new life into the standard 30-second spot. With NUads, brands can get real-time feedback from audiences, making TV advertising actionable for the first time."
"The first NUads format to roll out offers polling capabilities that allow advertisers to ask a multiple-choice question during the airing of a 30-second spot. Consumers can enter the poll with a simple wave of a hand or a voice command while viewing the commercial, " Microsoft said.
"Consumers get a real-time tally of the answers so they can see how other Xbox LIVE subscribers are voting, and advertisers get real-time feedback from consumers to help inform future campaigns."
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I just put this batch together I
had a chance to check them out
and won't untill Saturday at least.
If theres something that doesn't work
let me know.
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Comcast, PayPal, TiVo working on interactive TV ad initiative — Rapid tv news
... charge for, again offering a revenue share to Comcast and TiVo. interactive tv comcast tivo paypal advertising remote control donations television commercials …
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Interactive TV Guide. Your Map to the World Of Entertainment. Bright House Networks Interactive TV Guide is your portal to everything TV has to offer,.
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TV Listings. Discover all the entertainment available at your fingertips at any time, in your bright house. Browse your local channel lineup below.
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